OMFG!  I just read the funniest article!  The article basically states that rappers and bloggers have a lot in common with each other.  While not coming out and saying that Scoble is Eminem and Lotka is Snoop-Dog, Levin talks about rappers as a social group and bloggers as another very similar social group.  I have to give you my favorite quote from the article:

"...[R]appers' and bloggers' self-importance also has something to do with the supremely annoying righteousness that rides along with those who believe they're overturned the archaic forms of expression favored by The Man—that is, whitey and/or the mainstream media. Ninety percent of rap lyrics are self-congratulatory rhymes about how great the rapper is at rapping, the towering difficulties of succeeding in the rap game, or the lameness of wanksta rivals. Blogging is a circle jerk that never stops circling: links to posts by other bloggers, following links to newspaper stories about bloggers, following wonderment at the corruptions and complacency of old-fashioned, credentialed journalism."

http://slate.msn.com/id/2113913/

-- Matt Ranlett

PS:  In case you want to know how I found this awesome article, I was reading Wired Magazine.  Wired Magazine has this great info graphic in every issue where they take some phenomenon like the emerging market for pollution credits (this month's issue) and charts it out in some really slick way.  I just noticed that the title of this great feature is "Infoporn".  Awesome title!  So I went looking for it on Google - surely there is more of this stuff out there.  I came across Paul Boutin's blog - he's one of the writers who works for Wired and occasionally creates Infoporn.  You'll definitely want to check his blog out.  Not always technical, but funny!http://paulboutin.weblogger.com/2005/02/24#a1137